Imagine if you had access to the secret brand strategies used by the world’s most powerful and valuable brands to produce enduring profitable growth. Brand-Solutions has the branding and marketing expertise you need to succeed.
As an entrepreneur, you want to succeed. And you owe your investors a successful exit so they (and you) get a great return on investment.
Brand-Solutions has helped many startups and corporations build strong brands with big results. We want to help you, too!
Brand-Solutions has helped many non-profit organizations increase membership and be more effective in achieving their goals. We want to help you, too!
Imagine if you had access to the secret brand strategies used by the world’s most powerful and valuable brands to produce enduring profitable growth. Brand-Solutions has the branding and marketing expertise you need to succeed.
Back in the late 80s and 90s, I was a Principal with a high-tech agency that created all the “below the line” advertising for Hewlett-Packard LaserJet printers. At the time, HP was a leader in brand building, successfully getting 90% market share in the category.
We have three brains: The Cortex Brain (rational), the Limbic Brain (emotional), and the Reptilian Brain (instinctual). The Reptilian Brain is found in all animals, including humans!
In the “old days,” we used to try and discover a brand’s personality by asking what car or animal represented the brand. Today, we use psychology to find the best brand personality using archetypes.
We start with a Brand Audit to evaluate your and your competitors' brand assets and expertise (or lack thereof). Then, we conduct a one-day Branding Workshop with your leadership team to create a one-page Brand Identity Map that is your template to consistent, powerful marketing communications. We will train and supervise your team on how to use the brand identity consistently in all communications.
Our senior creative team will help you create effective powerful marketing communications.
Bottomline, Brand-Solutions has helped hundreds of companies attract more customers, grow sales, and achieve their branding and marketing objectives.